As a Creative you know that sharing your work with the world is part of making a living doing what you love. But the term “content strategy” gets thrown around these days, to the point where most people don’t know what it means anymore!!
In this 21 page fully illustrated eBook, we break down everything you need to know about what content strategy is and why you need it. Professional content strategist Melinda Barlow teaches you how to find your brand, articulate your story and truly connect with your audience. She outlines which tools you should use to get you started and how to plan your content so that it doesn’t overtake your life!
Including a content strategy table, blogging schedule form and a brand story development sheet, this eBook is full of everything you need to create a content strategy from scratch or improve and streamline what you already have. If you have been in a content fog for a while or you are ready to take your creative work to the next level, this eBook is for you.