As a Creative you know that sharing your work with the world is part of making a living doing what you love. But the term “content strategy” gets thrown around these days, to the point where most people don’t know what it means anymore!!
In this 21 page fully illustrated eBook, we break down everything you need to know about what content strategy is and why you need it. Professional content strategist Melinda Barlow teaches you how to find your brand, articulate your story and truly connect with your audience. She outlines which tools you should use to get you started and how to plan your content so that it doesn’t overtake your life!
Including a content strategy table, blogging schedule form and a brand story development sheet, this eBook is full of everything you need to create a content strategy from scratch or improve and streamline what you already have. If you have been in a content fog for a while or you are ready to take your creative work to the next level, this eBook is for you.
Valerie Adolff, Body Awareness Trainer –
I loved Melinda’s book! She makes it very easy to understand the context and technical words related to content strategy. I’ve struggled with trying to simplify my approach and the worksheets in the book really helped refine things for me by using her step-by-step process. I’m looking forward to the next level, Melinda!”
Carina Tomietto, Changemaker at Purpose to Impact –
I’ve been wanting to enter the blogging space for a long time and have read a gazillion books, blogs and ebooks seeking guidance about where to start. I wish I had come across this book first! It’s clear and succinct and will help you be hyper-targetted with your ideas. The book is an easy read and will quickly become your favourite reference book. Highly recommended!”
Sophie Frost, Founder of The Primrose Practice –
Although this book is geared towards the basics of content strategy, as an entrepreneur who has been battling her way through the blogging, social media, website maze for quite some time now, I still found it of enormous use. Sometimes I get lost in the day to day and this ebook brought me back to basics with informative and inspirational guidance. I especially liked the branding worksheet and the content and blog planning templates. Just what I needed to get back on track!
Nina Kimpton Interior, Designer at A NAK for Design –
After procrastinating for years about applying content strategy to my business and developing a story, this ebook was just the inspiration I needed! I’ve already started making notes on the ‘My Brand, My Story’ worksheet, I’ll keep you posted on my progress!”
Arnika Martin, Creative Director Roam Free Collections –
This is a fantastic tool for businesses and individuals who want to gain an insight into the basics of social media and content sharing. I found the Ebook really easy to follow and engaging and I loved the worksheets, especially the Content Strategy Planning Table. This ebook is a great tool for beginners!